There are enquiries from the Middle East. Plans are afoot for distribution across the country in addition to catering for exports. The cost of the 200ml bottle is Rs 15, in Bangalore the product is available in leading outlets. This would help to increase the extraction by 80 % as compared to the present 45 % said Lakshmipathy. But the company is keen to identify contract farmers to grow the ash gourd in organic farms.įurther, the company plans to increase the capacity to 5,000 bottles a day by October 2010, with an additional investment of Rs 3 lakh which will be used for procuring juicers. Right now ash gourd is procured from the whole sale markets. The packaging of poly propylene was recommended by DFRL There are no preservatives and the juice is pure with no addition of water. The company invested Rs 10 lakh for the production plant which is equipped with a blenching unit, steel tables, juicer, pasteurizer unit and pneumatic sealing machines.Ĭurrent production capacity is 2,000 bottles in 8 hours of 200ml size with a shelf-life of six to eight months. It is recommended by ayurveda and homeopathy practitioners. There was a good response for the ash gourd juice that was known for its health benefits.Īsh gourd is referred to as a “wonder” vegetable and is known to provide instant relief to acidity, weight reduction, and control of diabetes. The product was manufactured at its facility in Peenya Industrial Area and the standardisation process was on for a period of 6 months.Īccording to Lakshmipathy, partner, Indian Beverages, Ve-la was introduced in the market during the Foodex exhibition in Bangalore. The transfer of technology for the production of the juice was from Defence Food Research Laboratory (DFRL), Mysore. The product is sold under the brand name “Ve-la.” Indian Beverages, a Bangalore based company, has introduced for the first time in the country a ready-to -drink vegetable juice from ash gourd. Indian Beverages launches novel Ash Gourd juice You can get e-magazine links on WhatsApp.
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